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Her graphic design website communicates the passion she has for her profession. Every element of the website, be it a text or imagery, expresses personality and immerses visitors in a visual raw, yet sophisticated journey. High contrast is used to communicate important information at a glance and convey a sense of raw energy. Interestingly, it's possible to achieve this goal using only one color, which is why many brutalist websites experiment with monochromatic color schemes.
Asymmetry and Unconventional Layouts: Embracing the Unexpected
Imagine text spilling across the page, images cut off at odd angles, or elements defying the design norms. It's a deliberate disruption, challenging how we visually consume information. Many of these relics remain around the world, with some of the most imposing and iconic buildings showcasing brutalist architecture.
What is Neo Brutalism?
The design landscape is constantly changing, and brutalism must adapt to remain relevant and impactful. As new technological advancements followed, a new type of modernist movement emerged. Constructivism from the 1920s was influenced by the Bauhaus school and the early work of Le Corbusier. His main proposal was to destroy historical buildings to make room to create modern cities. His vision changed the European urban planning and landscape forever in order to create functional housing for people displaced by war. This utilitarian approach inspired many architects, but the buildings were not the most aesthetically pleasing things to see.
Inspired by Architecture
Multicolored tents, protest art, and an enormous display of hand-painted canvas banners express CUNY student and faculty support for Palestine. Bass designed some of the most iconic corporate logos in North America, including the Bell System logo in 1969, as well as AT&T’s globe logo in 1983 after the breakup of the Bell System. He also designed Continental Airlines’ 1968 jet stream logo and United Airlines’ 1974 tulip logo, which became some of the most recognized airline industry logos of the era. Elevation of Case Study House #20(B) designed by Buff, Straub, and Hensman in 1958. If you’re working on a new project and looking to design a dashboard, then check out the latest Figma UI Kit.
Iconic Brutalist Designs
Aurelio effectively incorporates elements of brutalism in his portfolio website. Brutalism is used to give more visual weight to individual elements or sections, which helps to attract visitors' attention to the right parts of the page as they’re scrolling through it. While there are some great examples of brutalism on the web today, many of those brands have mixed old-school brutalism with modern design trends so as to ensure their user-friendliness. If you’re thinking about utilizing this web design trend, that’s something to keep in mind. That said, brutalist web design doesn’t necessarily need to be ugly.
UX Accessibility: Everything You Need to Know
Their site also uses a combination of black, white and “hyperlink” blue, which evokes the early days of the web, and in this sense uses one of the web’s “raw” materials. However, some of the key features that it often includes are repetitive, geometrical patterns; honesty about materials; social vision; and integrity of function. Brutalism is a bold, counterintuitive take on raw, eye-catching visual design—and can be difficult to pin down with a definition, since it essentially aims to defy definition. Brutalism is a bold web design trend that seems to rise and fall with the same regularity as breathing. Brutalism in web design is creative, experimental, and unique, and we’ve singled out the best examples that illustrate the unparalleled beauty of this style. It’s cyclic, reflecting the broader ebb and flow of design innovation.
When brutalism first entered the scene, it was a practical and efficient way to construct buildings. It also challenged the artificiality and lightness that was seen everywhere else. The goal is to take the resources they have and implement them in a way that effectively gets the point across. Brutalism is a style of design that originated in the field of architecture in the 1950s. The word “brutalism” comes from the French brut, which translates to “raw”.
Evoking Emotional Responses through Rawness and Authenticity
The main philosophy of this design is rooted in the belief that architectural design should prioritize functionality, honesty, and social purpose. Similarly, designs that prioritize simplicity, functionality, and a departure from the sleek and polished designs are called Neu Brutalism or New Brutalism Designs. Brutalist designers want to break away from the stale, cookie-cutter, premade-template sites that dominate the web today.
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The links are also organized haphazardly on the page and each section is divided by thin black lines. Visitors encounter random animations, an interactive video, and a guestbook in lieu of a traditional contact form. That said, the majority of this site is what you would call brutalist in design — that goes for the open navigation at the top of the site that displays all pages without the need for engagement.
Bold typography definitely benefits this design, and although the colors clash in certain areas, it's an effect that embodies the unique brutalist appeal. By nature of being rough and unrefined, graphics in brutalist web design are often minimalistic. Web designers intentionally use simple graphics (such as objects with elementary shapes like ovals and rectangles) to focus more attention on content. As with any artistic movement, the views on Brutalist design in contemporary art and design are likely to evolve with changing cultural tastes and design trends. Nevertheless, the reinterpretation of Brutalism demonstrates how historical design movements can inspire new and innovative expressions, revitalizing iconic styles for contemporary audiences.
It challenges the eye, prioritizing grid-based design and monochrome palette over the soft, safe and pleasing designs we’re used to. The intentional use of harsh lines, exposed structure, and typographic experiments with fonts like Helvetica can be a visual shock. Designers in the late 1950s and ’60s were inspired by the Brutalist architecture’s honest use of materials and form. Brutalism is cool, but if your website’s hard to navigate, that’s a problem. Strive to create designs that provoke thought, engage emotions, and foster meaningful connections with the viewer.
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